Developing a new habit is hard. Many of us go through the same cycle each year after making a New Year’s Resolution. We set a lofty goal, make some progress for awhile, and then eventually fall off the wagon and go back to our old ways. What if this goal-based method of changing was setting yourself up to fail?

Pillsy was my cure for Mommy Brain! I’ve always liked the idea of taking vitamins. I am fairly health conscious, and I know that taking vitamins will ensure that I’ll get a full dose of nutrients every day. Unfortunately, I’ve always been one of those people who will buy a jumbo-sized bottle of multivitamins only to let them expire before breaking the seal. I can’t explain why I can’t make it a part of my daily routine -- it’s just never been top of mind for me. Then I got pregnant. Suddenly, me remembering to take vitamins was not just for my benefit -- it was critical for my child’s development.

Although about two-thirds of Americans have a prescription medication, approximately 50% of people do not take their medications as prescribed. This is a phenomenon known as “medication non-adherence” (MNA), or “America’s other drug problem,” and it is the cause of a huge amount of unnecessary physical and emotional suffering, financial loss, and premature deaths that cost too many people precious time that they could have with their loved ones. Another term for medication non-adherence could be “the silent killer” because of the number of people it impacts with almost zero awareness